Eurosport Events Limited, the promoter of the FIM World Endurance Championship, is pleased to announce that three weeks after the partnership with the FIA World Touring Car Championship, Tag Heuer) has become the official timing partner of FIM EWC.
Although the history of the Swiss watch brand TAGHeuer can be traced back to the 1860s, however, the cooperation between EurosportEvents and the world’s motorsports authority FIM is still in its infancy. This cooperation is actually only based in the headquarters. EurosportEvents in Paris was only selected by FIM as the EWC promoter for the 2015 season.
However, through its vigorous promotion and schedule innovation, EurosportEvents has made great progress in revitalizing relevant events and their influence. For both the same visionary and innovative spirit, the cooperation between EWC and TAGHeuer can be regarded as a perfect combination.
EWC requires participating motorcycle teams to compete for the best endurance championship in the world for 8 to 24 hours. It is a tag motto of Tagheuer’s ‘#DontCrackUnderPressure’ Natural spokesperson. Just like TAGHeuer, for every challenge, the EWC racers are always brave to face forward and never give up.
The reason why TAGHeuer decided to cooperate with EWC stems from the brand’s determination to be a racing timer more than 50 years ago and deeply rooted in the brand’s DNA. This cooperation will go one step further, launching EWC-only online content based on #dontcrackunderpressure (# 无 fearChallenge to achieve self) advertising slogans, EWC live sponsorship, track advertising and event promotion activities.
‘When we talked to TAGCC with TAGHeuer, we explained to them the plan for the endurance of motorcycles; the result was obviously a hit!’ Said François Ribeiro, the principal of EurosportEvents, the promoter of EWC. ‘Endurance racing can show many valuable things, as a brand promotion platform is also full of meanings: day and night competition, team efforts, weather changes, challenging the limits of people and vehicles, etc .; we respect and change the combination of these elements Prepared and confident that FIMEWC will be a perfect complement to short-distance cross-country races. According to the cooperation agreement, TATAGeuer will be the sponsor and official timekeeper of the EWC series of events within a few years, and will cooperate to launch its’ #DontCrackUnderPressure ( # 无 wed Challenging Achieve Yourself) ‘Advertising Campaign. ‘
Mr. Jean-Claude Biver, CEO of TAGHeuer and President of the Watch and Clock Division of the Copeland Group, said: ‘It will enable TAGHeuer to rebuild its partnership with motorcycle endurance racing. , I am very proud. We look forward to innovation, courage, and courage. EWC is the perfect expression of our ‘#DontCrackUnderPressure (# 无 fearChallenge Achievement)’ advertising campaign. Motorsport has been deeply rooted in TAGHeuer In the corporate DNA of our company. We will make this collaboration even more inspiring, unusual and innovative. Our brand motto: #DontCrackUnderPressure (# 无 fearChallenge Achievement) will be the guiding principle behind all related initiatives. ‘
The EWC 2016 season will be unveiled with its longest race in history, the French Le Mans 24 Hours of Motorcycle from April 8th to 10th. The schedule also includes: 12-hour endurance race in Portimao, Portugal (June 10-11), 8-hour endurance race in Suzuka, Japan (July 29-31), and Oschersleben, Germany 8-hour endurance race (August 27-27).