Since September 2017, Roger Dubuis and Lamborghini Squadra Corse have launched a new alliance. The world-first work jointly created by the Lamborghini Squadra Corse has been launched at the Lamborghini headquarters. The brand’s new mileage is steadily advancing in speed. In October, the new limited edition ExcaliburAventador S watch from the Efficient Alliance proudly landed in Asia and appeared in Beijing, China. On the journey of ‘Brave to the Extraordinary’, create an amazing and extraordinary experience.
Roger Dubuis Roger Dubuis and Lamborghini Squadra Corse Lamborghini Sports and Sports Department concluded an Asian premiere of the new work, located in the atrium on the first floor of SKP in Beijing, starting a week-long exhibition from October 17 to October 23, 2017. Beijing SKP, as a commercial landmark and fashion vane in the capital’s business district, is committed to presenting the trend and fashion of international famous products to consumers, and it is indeed a place for world famous products to compete for. The Roger Dubuis Beijing SKP store is of great significance to the brand. With its original furnishings and unparalleled collections, the brand spreads the extraordinary world of timepiece art, which is bound to inject new vitality into Beijing SKP.
Roger Dubuis Romb Dubuis and Lamborghini Squadra Corse new limited timepiece Asia debut in the Atrium on the first floor of SKP in Beijing
This exhibition with contemporary cultural spirits has created another stunning aesthetic image through rich visual elements and creative design, showing the brand’s outstanding talents in subverting and innovating. Its inspiration comes from the design of the super sports car. The black frame and the display cabinet are all imitating the tubing of the super car, just like being in a super mechanical world. At the same time, bringing a multi-dimensional sensory experience to visitors is also an important factor for brands to consider when launching pop-up stores. A supercar frame is set for viewing in the exhibition hall, and a test drive racing simulator is like driving a Lamborghini Aventador S supercar on the Shanghai F1 track. It is unstoppable and speeds forward, creating a racing atmosphere for the exhibition hall without fear. The speed of the spirit will also be the best helper for the experiencer.
Exhibition hall panorama
Test drive racing simulator is located in the corner of the exhibition hall
Excalibur Aventador S series watch on site
The Excalibur Aventador S series watch, which is the focus of this exhibition, has traveled to Asia, taking Beijing, China as its first stop. There are two styles of interpretation, released in limited editions of 88 pieces and 8 pieces, respectively, showing the courage of extraordinary creation. The first one bears the iconic yellow of the Lamborghini “Giallo Orion” (yellow Orion) supercar, presented in various design elements of the watch; the second one is supercharged with the “Arancio Argos” (Orange Argos) The sports car is a model of interpretation, and it is launched at a lower volume. In order to allow the watch to show elegant style and sporty spirit at the same time, and retain a unique and luxurious temperament. Roger Dubuis Roger Dubuis engineers and designers in the center of the timepiece to create a unique charm-just like a super sports car equipped with-kinetic energy storage display, became the core symbol of the watch. Its Duotor movement reinterprets Roger Dubuis’s iconic ‘interstellar cutout’ concept and contrasts sharply with other parts of the movement, as if the watch is equipped with a transparent ‘hood’. The launch of the new outstanding timepiece is the integration of all the talents and resources of the two major brands, and gives them the value of ‘no fear and speed’ experience, which undoubtedly means that Roger Dubuis’s works will continue to be upgraded to a higher level. Go forward.
Excalibur Aventador S Collection
During the development period, the brand’s classic Excalibur King Series selected timepieces will also be displayed together in this new space, witnessing the brand’s most wonderful work-when the extraordinary vision of the engineer and the extraordinary creativity of the watchmaker, everything is so Naturally.
Roger Dubuis Classic Lister
The roar of the engine continued. Roger Dubuis Roger Dubuis and Lamborghini will launch a grander event in November this year. The real track experience will become a highlight of the event, and the spirit of fearless speed will be more vivid. let us wait and see!