Following the ‘Days of Luck’ boom, Van Cleef & Arpels, the French family of jewellery and watches, has launched a new online digital platform for its highly symbolic lucky theme-‘8 ‘Seconds of luck (lucky 8 seconds)’ theme website, invites the general public in the form of 8 seconds of lucky videos to convey beautiful lucky moments.
Van Cleef & Arpels
Fortune has always been a very precious element of Van Cleef & Arpels and the source of inspiration for its countless masterpieces. One of the most praised is the Alhambra® Four Leaf Lucky Series: Van Cleef & Arpels is celebrating this classic heritage around the world, recreating the legendary evolution and new works of the Alhambra Four Leaf Lucky Series. To this end, Van Cleef & Arpels Van Cleef & Arpels launched a special network platform called ‘8 Seconds of luck’. His creative inspiration is from the family legend Jacques Arpels. He often gives his colleagues four-leaf clover and attaches exquisite poems to share and convey the meaning of luck-this is the ‘8 Seconds of luck’ The original intention of the theme website.
‘8 Seconds of Luck’
The ‘8 Seconds of luck (lucky 8 seconds)’ theme website http://8-seconds-of-luck.vancleefarpels.com will be open to all netizens on May 27. Anyone can express their feelings freely through an 8-second short film. Netizens can choose their favorite clips from a series of 1-second short clips on the website. These clips are carefully inspired by the different styles, materials, and wonderful quotes of the lucky theme of the Alhambra Four Leaf Lucky Series. Netizens can also design special messages for their loved ones, adding a unique heart to the video. The short films will eventually be included in the interactive short film collection and arranged in a special order, creating unlimited viewing possibilities.
At the same time, Van Cleef & Arpels will hold competitions worldwide. Netizens submit their lucky moment in 1 second, and have the opportunity to be selected into the website video library. Van Cleef & Arpels will select outstanding works with poetic and innovative ideas and a positive attitude in the most popular films. In the end, the winner will be a ‘friend of the family’ and have the opportunity to experience Van Cleef & Arpels’s exciting activities.
Van Cleef & Arpels Van Cleef & Arpels and digital design company SAME SAME but different work together to achieve the perfect compatibility of the theme website with all network platforms. The website is available in French, English, Chinese, Japanese and other languages, and is open in all countries and regions celebrating the Alhambra Four Leaf Lucky Series.